Hi, I'm Nicole.

I'm a mixed-methods UX Researcher based in Toronto, Canada. I have a passion for turning user insights into meaningful solutions that are both intuitive and impactful. I'm currently working on my Masters degree at the University of Toronto, specializing in UX and human factors research.

My expertise is in uncovering factors that influence people's curiosity and motives. I'm eager to work with an innovative team to elevate user experiences through data-driven insights!

Thanks for stopping by my portfolio!

Methods That I Use

My toolbox consists of a spectrum of UX methods. I choose my method based on stakeholder input, constraints (budget & timeline), and the research question(s) we are trying to answer.

Planning and Project Management

Design thinking, agile and lean UX, rapid prototyping, design sprints

Continuous Research Methods

User analytics, feedback surveys, sales/support/product data, user interviews

Discovery Research Methods

User interviews, ethnography, market research, focus groups, card sorts, literature reviews

Analysis and Synthesis

Thematic analysis, affinity mapping, experience mapping, comparative analysis, triangulation, task flows

Evaluative Research Methods

Usability testing, preference testing, surveys, tree testing, task analysis, A/B Testing

Reporting and Deliverables

Presentations, persona creation, user journey mapping, research reports and documentation.